How GOOD is your curated thrift-store interior? From 1948 to 1970, the Goed Wonen Foundation published a magazine that set the new standard for living.
After the war, the concept of living was reinvented. The Goed Wonen Foundation defined what a modern home should look like. Sleek, functional and industrial: that is the future!
Through exhibitions, magazines and model homes, they showed what ‘good living’ means and enticed people to embrace a modern interior.
Through contrasts like these, Goed Wonen shows what is 'beautiful' and therefore good.
That was how Goed Wonen described souvenirs in May 1965. Souvenir pottery was dismissed, while design—such as the work of Floris Meydam—was held up as an example. In August 1964, the magazine introduced him as a ‘glass artist’.
Where magazines once dictated what constituted a ‘good’ interior, algorithms do so now.
