In an age of fast fashion, fashion designer Vivienne Westwood (1941–2022) urged us to buy fewer clothes and get more out of the pieces we already own.
“Buy less, choose well, and make it last.”
For Vivienne Westwood, fashion was more than just clothing. What you wear shows who you are and what you stand for.
According to Westwood, a jacket you've worn for ten years says more about you than a new outfit that's temporarily 'in'. That's why she advocated more sustainable consumption.
Her collections were often about more than just fashion. Westwood used clothing to criticize overconsumption, politics and climate change. And she wasn't wrong about the latter: today there are enough clothes on Earth to dress the next six generations.
When you’re rushing to work in the morning with a matcha to go in your hand, do you really need to be wearing a completely new outfit?
Westwood opened a clothing store in London, where punk style is born.
Her designs became a means of protest and social criticism.
With her collections Anglomania (1993) and On Liberty (1994), she reinterpreted historical styles and took a stand against consumer culture and mass fashion.
In 2012, Westwood launched Climate Revolution, a campaign platform calling for radical ecological change. According to her, tackling climate change is the most important revolution for the planet and its inhabitants.
Against mass fashion
Climate Revolution
Westwood died in 2022. Flowers were laid outside the store in London.
