Do design # 1 (prototype)
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><I><SPAN lang=EN-GB style='FONT-SIZE: 11pt; FONT-FAMILY: "Courier New"; mso-bidi-font-family: "Arial Unicode MS"; mso-ansi-language: EN-GB'>Do Create</SPAN></I><SPAN lang=EN-GB style='FONT-SIZE: 11pt; FONT-FAMILY: "Courier New"; mso-bidi-font-family: "Arial Unicode MS"; mso-ansi-language: EN-GB'> was a partnership between Droog and the communications agency KesselsKramer for which they founded the brand <I>Do</I>. It consists of a range of designs that require input from the consumer. For this project, Dick van Hoff conceived a piece of wood measuring 1.22 x 2.44 metres, onto which the <I>Do</I> logo is etched. The consumer can use the plank to make something; the Centraal Museum opted for a chair. The <I>Do</I> logo is always visible on the finished product. </SPAN><SPAN lang=EN-GB style='FONT-SIZE: 11pt; FONT-FAMILY: "Courier New"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Courier New"'><?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P>