Duran Lantink made world headlines in 2018 as the designer of the iconic Vagina Trousers. That year the trousers went viral in Janelle Monáe's music video PYNK. In it, the American star pays tribute to self-love, pussy power and pink as a colour of universal connection. The piece marked Lantink's international breakthrough, at Paris Fashion Week among others. His fully upcycled collections make a clear statement: the fashion world must become more sustainable. [text 2023]Duran Lantink is one of the greatest talents of the beginning of the 21th century working at the interface between fashion, styling and art. In 2018 Lantink achieved instant world fame: he created the striking vagina pants that played a leading role in American pop star Janelle Monáe’s videoclip PYNK. To quote Monáe: ‘PYNK is a brash celebration of creation, self love, sexuality and pussy power! PYNK is the colour that unites us all.’ The clip went viral and was viewed twelve million times soon after its release. It was the former Rietveld Academy student’s international breakthrough. The pants were purchased and shown in an exhibition at the iconic Fashion Institute of Technology in New York in 2018. Lantink was drawn into the project by Emma Westenberg, the Dutch director of the video.