Do Create was a partnership between Droog and the communications agency KesselsKramer for which they founded the brand Do. It consists of a range of designs that require input from the consumer. For this project, Dick van Hoff conceived a piece of wood measuring 1.22 x 2.44 metres, onto which the Do logo is etched. The consumer can use the plank to make something; the Centraal Museum opted for a chair. The Do logo is always visible on the finished product.
Title
Do design # 1 (prototype)
Artist
Dick van Hoff (ontwerper) (Amsterdam 1971)
Droog Design (promotor)
do create (merknaam)
KesselsKramer (initiator)
Dating
1999 - 2000
Material and technique
Object number
29616/001-003
Object type
Acquisition
aankoop 2011 (was bruikleen KesselsKramer sinds 11-07-2003)
Dimensions
hoogte (001) 80.3 cm
breedte (001) 40.1 cm
diepte (001) 47.1 cm
hoogte (002) 89.9 cm
breedte (002) 44.8 cm
diepte (002) 46.5 cm
hoogte 244 cm (oorspronkelijke plank)
breedte 122 cm (oorspronkelijke plank)
Inscriptions and markings
- beeldmerk over het gehele oppervlak (geperst): beeldmerk 'do'
Remarks
Gepresenteerd op de Internationale meubelbeurs in Milaan 2000.
Documentation
- Do create, [intr. Joana van der Zanden, Renny Ramakers] ([Amsterdam, 1999]), verg. afb. in kleur
- Less + More : Droog Design in context, Renny Ramakers (Rotterdam, 2002), verg. p. 123, afb. in kleur
Questions?
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